Consumer Behaviour
FINAL PROJECT
MARUGAME UDON INDONESIA
International
Marketing
School of Business Manageme
School of Business Manageme
Approved By :
Rita, S.E, M.Si
D3632
By :
Andri Chandra Putra – 1801373933
Dani Santa – 1801424190
Gerry – 1801454520
Muhammad Rizky Asidiki – 1801401716
Nopian – 1801391053
Satria – 1801400865
Yudianto – 1801399503
Table of Contents
Foreword
Thank God we pray to the presence of God Almighty because with
mercy, grace, and His is the guidance we can complete the final task is limited
to the Consumer Behaviour knowledge and capabilities. And we also thank Mrs.
Rita as a Lecturer in Consumer Behaviour course that has given this task to us.
We sincerely hope that this paper can be useful in order to
increase our knowledge about the insight and understanding, working principles,
Consumer Behaviour. We are also fully aware that in this task there are
shortcomings and far from what we expected. To that end, we hope the
criticisms, suggestions and proposals for improvement in the future, since
there is no perfect anything without means to build.
Hopefully this simple paper is understandable for anyone who
read it. Had the report been prepared can be useful for our own as well as
those who read it. Previously we apologize if there are errors of words that
are less pleasing, and we invoke criticism and constructive suggestions for
improvement in the future.
Jakarta – 19 January, 2016
Composer
Background
Is a form of business that can make money and can
improve one's life for the better. An effort in which we live can make a profit
as much as possible if we are diligent in running the business.
Many ways are done by someone in starting or
undergoing operations such as retail system or create your own product to be
sold. Business activities by creating their own product to be sold would be
more advantages than the system or the way other business activities. In
addition to products sold more interest, certainly in this way it is easier to
interpret or profit targets with the total product to be sold to consumers.
From the description above background, we are
interested to do business using their own how to create a product that will be
sold. In this case, the products we offer in the form of food such as
"Udon".
Vision Dan Mission
·
Vision
Consumer satisfaction on a product is the most we preferred.
·
Mision
- Introducing food, especially udon to the public.
- Creating good food, naturally, without the use of chemicals
that aims to satisfy consumers.
Company Profile
The first freshly made Sanuki Udon
in Indonesia was opened in Taman Anggrek Mall , West Jakarta on 14 February
2013. Marugame udon was originaly from Kobe, Japan and today it has over
800 stores spreaded in Japan, Rusia, USA, Australia, Hongkong, Thailand,
Taiwan, Korea, China, Vietnam and Indonesia.
Marugame Udon Indonesia (Marugame
Seimen in Japan) is managed under Sriboga Food Group. In Marugame Udon we serve
authentic and unique Japanese food to Indonesia customer. We are thoroughly
committed to the quality of our udon, soup and condiments.
Our open kitchen will create the
ambience where customer can get the feel of freshness, home made quality, and
reassurance through watching our trained employee making, boil and prepare the
udon in front of our customer.
Sanuki udon are kneaded by using
only simple ingredients: wheat flour, salt and water. Besides the best
ingredients, the water quality & temperature and boiling time are important
key in delivering good quality udon.
SWOT
Strenght :
Udon has a different texture of the noodles normally
: It has a delicious flavor
: Beverage Ocha Free Refill
: Sauces and condiments complement that can take as much
Weakness :
Variant menu less widely
: Udon easily expands
: Price product is quite expensive (40,000)
: Prooductnya easy to imitate by competitors (How to make it
not difficult)
Opportunities : We
can enjoy the noodles from cherry country (Japan) from Marugame Udon
Threaths :
It's at least a competitor
: Many Many Product Replacement (instant noodles)
Udon
round like a pipe should be above 1.7 mm in diameter, while udon shaped flat
should have a width of over 1.7 mm.
Wheat
flour medium or low protein diulen with water and a little salt to make dough
udon. After the dough is cut into pieces, can be directly boiled udon. Udon
boiled usually eaten with a sauce made from dashi with salt , soy sauce called
tsuyu. In western Japan, udon soup brown almost clear for wearing dilute soy
sauce (shoyu usukuchi). Whereas in eastern Japan, udon broth of dark, almost
black for wearing a thick soy sauce (shoyu koikuchi)
2. Price
The price of food
above all very relative. Price for Udon and the price offered from Rp. 33,000,
- to Rp. 50.000, -. Price for Family package contained Rp. 85.000, -. While the
price for the tempura, from Rp. 7000, - up to Rp. 14.000, -. Visitors more satisfied
with prices above because in this Udon Marugame posted price includes tax!
We sell our products online in various
ways:
§
Stand
promotion
§
Mall
How to promote udon we will use :
- Advertising
We will advertise in social media like
Instagram, facebook, twitter who do not pay
Demography- age 18 years - 35 years
- Gender Men and Women
-
revenue above 2 million
- Occupation: high school, college, and
office workers
- Consumers aged 18 - 22 years
- Income of at least Rp. 2,500,00
- Consumers who have a job as a student and employee
Food for people - people who want to
try something unique, interesting, and delicious, without chemicals, with a
delicious taste
Bibliography
https://www.google.co.id/imgres?imgurl=http://uc.blogdetik.com/639/63984/files/2014/07/fd44239c1269cdf62b1e0c3367614145_img_2615.jpg&imgrefurl=http://ceritayuni.blogdetik.com/2014/07/07/review-kuliner-marugame-udon-dan-tempura&h=336&w=448&tbnid=0M9_16-H0_DSbM:&docid=HNMiNA-oNloGFM&ei=KYafVvedPMPUmAXh1744&tbm=isch&ved=0ahUKEwi31rinurjKAhVDKqYKHeGrDwcQMwguKBMwEw&biw=1920&bih=1017
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